faq

We support physical consumer products across all industries and complexities. With experience in a wide range of categories, our diverse expertise allows us to adapt to various market needs and product types. If you have a product that requires prototyping and manufacturing, we can help.

We offer flexible services tailored to your specific needs and budget. Our full launch program is our most comprehensive offering, covering everything from concept generation to design, manufacturing, branding, and marketing. We also provide individual services for clients who need help with a specific aspect such as rapid prototyping, re-branding, or targeted marketing strategies. Pricing is customized based on the services you require, so you only pay for what you need to move your project forward.

We offer product enhancement services to refine existing designs, improve functionality, and optimize manufacturing processes to better meet market demands.

Yes. We have established relationships with reliable suppliers and can assist in sourcing materials that meet your product specifications and budget.

Absolutely. We offer packaging design services and can advise on logistics to ensure your product is packaged securely and shipped efficiently.

We collaborate with a network of trusted manufacturers and conduct rigorous quality control processes to ensure your product meets the highest standards. We oversee every step to deliver exceptional results.

Design, rapid prototyping, manufacturing, branding, and marketing. All five sit under the same roof at our Framingham, MA studio, and each is available on its own or as part of the full launch program.

We are here to make your ideas a reality, not steal them from you. Information shared with us is confidential and only used to facilitate a product launch consultation. We will never share information regarding your idea with outside parties unless authorized to do so on your behalf after we are hired to bring your idea to life.

Our team will work with you to evaluate your idea through market research and feasibility studies. We provide honest feedback and strategic advice to help you refine your concept and determine its potential.

All you need is an idea. Whether your concept is fully engineered or just a few solid sketches on a napkin, our experts will work with you to bring it to reality. It is helpful to have a general plan and set expectations to guide the process, so we can align our efforts with your vision.

You can start by contacting us through our website or giving us a call. We will schedule an initial consultation to discuss your idea, understand your needs, and outline the next steps.

Your project will be assigned to one of our project managers, who will be your primary contact throughout the entire process. You will also be in direct contact with designers, the marketing team, and the rest of our experts.

The timeline varies based on the complexity of your idea and the services required. During our initial consultation we can provide a more accurate estimate tailored to your project.

Our studio is at Saxonville Mills, 1602 Concord St, Framingham, MA 01701. We are open Monday to Friday, 9am to 5pm EST, and clients are welcome to visit.

Costs vary depending on the scope of your project and the services needed. After our initial consultation we will provide a detailed proposal and cost estimate based on your specific requirements.

No. We do not charge a commission after your product is launched. At 52 Launch we require a one-time upfront investment to initiate our comprehensive services. Any additional expenses are typically for optional third-party services needed for production or marketing down the line. Our goal is to transparently guide you through these stages so your product receives the resources it needs for a successful launch.

We require a one-time upfront investment to initiate our comprehensive services, rather than taking a commission on your product after launch. Pricing is customized to the services you require, so you only pay for what you need to move your project forward.

While we do not offer patenting services directly, we can refer you to trusted legal partners who specialize in intellectual property and can assist you with the patenting process.

We provide clients with a comprehensive strategy for marketing, all the necessary assets, a website, and more. Our goal is to equip you with everything you need to run your business independently after the launch, and we also offer limited ongoing support to help ensure your continued success.

We primarily work with entrepreneurs and startups, but we also partner with established businesses. Whether you are just starting or looking to scale an existing product, we have the expertise to support your goals.

Our comprehensive A to Z approach, from initial concept to market launch, sets us apart. We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network to deliver high-quality results efficiently. While there are other product development companies that will help with your design, sourcing, manufacturing, branding and marketing, we do all of the above under the same roof.

More than 35 consumer products have gone from idea to market with 52 Launch, spanning kitchen, toy, golf, apparel, pet, and wellness categories. You can see the portfolio on our Our Work page.