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LavaLunch
A heated lunch box that keeps a meal hot without a microwave. Design, prototyping, and manufacturing all ran through the studio before it reached retail.
our work
products that made it to a real shelf.
Every product below started as somebody's idea. Each one went through design, prototyping, tooling, and production, and came out the other side as something customers can buy. Not concepts. Not renderings.
35+
consumer products launched
41
brands launched with our studio
1
studio, from sketch to shelf
WHERE IT ALL GETS MADESaxonville Mills, Framingham, MA
four products, four different problems.
Eggmazing
A spinning egg decorator that became a seasonal retail phenomenon, moving from working prototype to mass production and national shelf placement.
Unshrinkit
A solution that unshrinks wool clothing, formulated, branded, and marketed from concept through e-commerce and retail. Proof that product development is not only plastic and tooling.
HurtSkurt
A slide-on hot and cold therapy sleeve that replaced the awkward ice pack, launched into sporting goods retail after prototyping for a knee, an ankle, and an elbow alike.
the brands that came out of this studio.
Forty-plus consumer brands, each one an inventor or founder who arrived with an idea. Most of these companies are still selling today. Click any logo to visit them.
the portfolio, answered.
what products has 52 Launch developed?
More than 35 consumer products have gone from idea to market with 52 Launch, spanning kitchen, toy, golf, apparel, pet, and wellness categories. Featured case studies include Dart Linx, Raven Grip, Klock It Golf, LavaLunch, Unshrinkit, Eggmazing, GumGenii, and Innovo, alongside launched brands such as DRIPKIT, wineGrasp, HurtSkurt, NuttyBuddy, TiniTopper, and StrideCheck.
are these products actually sold in stores?
Yes. These are products that went through tooling and production and onto shelves and e-commerce storefronts customers buy from, not concepts or renderings. Many of the brands shown operate their own websites and retail listings today.
can 52 Launch develop a product in my category?
The portfolio spans housewares, toys, sporting goods, pet products, personal care, and gadgets, so the process adapts across consumer categories. A free consultation is the fastest way to find out what your specific product would require.